As a repository, it contains the majority of the human desires, interests, and feelings that shape experience and is largely responsible for each person’s motivations and decision-making. Thus, information that humans do not want to confront on a conscious level becomes a central component of the unconscious portion of the mind. While the conscious and preconscious systems operate with a certain level of self-awareness, the unconscious is mostly responsible for this behavior, housing information that is obscure and uncomfortable, yet integral for human function:Īccording to Freud (1915), the unconscious mind is the primary source of human behavior… Our feelings, motives and decisions are actually powerfully influenced by our past experiences, and stored in the unconscious i.Īccording to McLeod and Freud’s research, the most disturbing aspects of human thought are kept within the unconscious. Freud used an iceberg to represent how these three levels of the mind function independently while contributing to the totality of the mind’s operation. Saul McLeod uncovers the research of Sigmund Freud. In the article, “Freud and the Unconscious Mind,” author Dr. Investigations into the conscious, preconscious, and unconscious often use an iceberg to symbolize the potency of each stage. Videos ranging from investigating YouTube itself to Google Maps to musical artists are oriented around giving the viewer an in-depth look at their inconspicuous qualities. Similarly, iceberg videos on YouTube mirror this same behavioral analysis. Sigmund Freud’s contribution to psychoanalysis is embodied by this organization, revealing how the most important part of the mind (the unconscious mind) is the part that is most peculiar. Generally, the obscurity of the unconscious is represented by the lower portion of the iceberg, whereas as the more understood consciousness is represented by the upper portion of the iceberg. The iceberg is often used in psychological research to characterize the relationship between the conscious and unconscious mind. This article will alternate between describing the iceberg’s role in academia and YouTube culture.

Thus, the iceberg not only satisfies the curiosity of those invested in online meme culture but also has a foundational role in academic research. Research in both fields uses an iceberg to contrast elements that are well-understood with elements that are often puzzling yet fundamental for the subject matter. Additionally, iceberg memes and their bizarre qualities manifest in academia, with psychological icebergs and cultural studies icebergs as prime examples. As a result, the viewer will have a more extensive understanding of a person or culture after watching the video. Typically, in an iceberg video, the most mysterious phenomena regarding the subject will appear at the bottom of the iceberg. 2021.įrom the bottom of the iceberg to above sea level, information ranging from unreleased songs to unknown hip hop group formations (all relating to Kanye) will be organized according to their mysteriousness. rhythmicreason, “Kanye West iceberg.” Imgur, 23 May. However, because the tip of the iceberg only accounts for a small portion of everything that characterizes Kanye, most of the material on Kanye will be “submerged underwater” or unknown to the traditional fan. This fan will then organize the information he finds about Kanye into “tiers of an iceberg.” Details at the tip of the iceberg represent information commonly known about Kanye throughout the fandom or in larger society. For example, a fan of Kanye West decides to make a “Kanye West iceberg” video in order to reveal facts one may not know about his music, life, etc. The meme, in this case, is the iceberg, modified slightly by each user to fit the content of the specific subject. This research is then organized into “tiers” or levels, with each level depicting how accessible or how well-known that aspect of a fandom is. “Iceberg videos” embody this fandom copious amounts of research go into a video to reveal information about a particular subject to pique the curiosity of those interested. Lost Media Iceberg and Cultural Studiesįandom is a key component of meme culture on YouTube people on the platform who share the same interests gather and discuss elements of the desired subject that are obscure or not well-known.Nickelodeon Iceberg and Cultural Studies.

Kanye West Iceberg and Cultural Studies.Tyler, the Creator Iceberg + Psychology.

Google maps anomaly iceberg